Can you guess the most popular assets on BUX in 2022?

It’s time to look back on the year of 2022 which has been a rollercoaster on the markets! Today we’re bringing you the most purchased assets among our user base of more than one million clients across 8 different countries. We’ll also show you which assets were the most popular on our clients’ Investment Plans.

First, some context

2022 was gripped by a difficult bear market triggered by inflation, interest rate hikes and the war in Ukraine. No stock index was spared in the damage. However, there were three small rebounds in March, June and October which injected some volatility into the stock markets and brought new opportunities for investors. Some sectors, such as defence, enjoyed significant increases.

Tech companies suffered the biggest drop in 2022, losing the large weighting they had in the S&P 500. The energy industry was the only sector to see gains in 2022 out of the 11 that make up the index. Meanwhile, banks and financial firms held up okay as they benefited from rate hikes and the increased cost of loans and mortgages.


Russia’s invasion of Ukraine on February 24th was the defining geopolitical situation in 2022 and there is still no end in sight. One of the sectors most affected, especially in Europe, was energy, which had a knock-on effect on other parts of the economy due to increased transport and production costs.

The collapse of Russian gas exports and record crude oil prices, however, has benefited the giant oil companies. Europe’s dependence on Russian energy also led to a rise in electricity prices. The silver lining, however, is that it spurred the transition to renewable energy sources.


As expected, the rise of interest rates in 2022 led to higher profits for the banks and relatively strong share prices compared to the rest of the market. Higher interest rates allow the banks to charge higher rates on mortgages and loans. However, it’s not all good news. The potential of a recession in 2023 could pose a serious danger for financial institutions.


For the second year running, the tech industry has been plagued with a shortage of microchips and semiconductors. The shortage has also weighed on other industries including automotive and electronics manufacturers.

China’s strict anti-Covid policies made the situation worse, which is why the US and Europe are trying to break their dependence on the Asian manufacturers.

With all this backdrop in mind, how did BUX clients invest during the course of 2022? Let’s jump in and find out!

The 5 most popular assets on BUX

The five most purchased stocks* by BUX users in 2022 reflect the situation described in the paragraphs above quite well. Energy, semiconductors, finance and automotive were the most popular sectors among more than one million BUX users in 2022. 

  1. Shell (energy)
  2. ASML (tech)
  3. ING (finance)
  4. Adyen (finance)
  5. Tesla (automotive)

*5 most-purchased assets by BUX users in the eight countries where BUX is present, between January 1 and November 15, 2022, based on the purchase volume expressed in euros.

The most popular asset, country by country

Below are the most-purchased assets* in each of the eight countries where BUX is available.

  • Austria: Vanguard S&P 500 (distributing) (ETF)
  • Belgium: Tesla (automotive)
  • France: Valeo (automotive)
  • Germany: Tesla (automotive)
  • Italy: Avaya (tech)**
  • Ireland: BASF (chemicals)
  • Netherlands: Shell (energy)
  • Spain: Grifols (pharmaceuticals)

*Most purchased assets by BUX users in each of the eight countries where BUX is present, between January 1 and November 15, 2022, based on the purchase volume expressed in euros.

**BUX became available in Italy from June 7, 2022.

The most popular asset in Ireland was…

BUX launched in Ireland in June 2021. Here are the most-purchased assets among our Irish clients this year.

  1. BASF (chemicals)
  2. Apple (tech)
  3. Tesla (automotive)
  4. Vanguard S&P 500 (dis) ETF
  5. Amazon (tech)

*Most purchased assets by BUX users in Ireland, between January 1 and November 15, 2022, based on the purchase volume expressed in euros.

The most popular ETFs

Exchange Traded Funds or ETFs continue to be very popular with our users. If you want to know how to benefit from these assets, visit the ETF page on our BUX Learning Centre. Here are the five most popular this year.

  1. Vanguard S&P 500 (dis)
  2. Vanguard FTSE All-World High Dividend Yield
  3. iShares Core MSCI World
  4. Vanguard FTSE All-World
  5. iShares Global Clean Energy

The most popular assets in BUX Investment Plans

More and more BUX users created an Investment Plan in 2022 to help achieve their goals (you can now have several open at the same time). Below are the five assets that were most added to BUX Investment Plans this year. 

  1. Vanguard S&P 500 (dis)
  2. Vanguard FTSE All-World High Dividend Yield
  3. iShares Automation & Robotics
  4. iShares Euro Dividend
  5. iShares Global Clean Energy

*Assets most added by BUX users to their BUX Investment Plans between January 1 and November 15, 2022, based on the number of times they were added to the plans.

The most popular cryptocurrencies 

The crypto universe suffered in 2022. The broad fall in the stocks, especially tech stocks, dragged the crypto markets down but things were made worse by the collapse of Terra Luna in May and the bankruptcy of FTX in November. Bitcoin and Ethereum had reached euphoric highs at the end of 2021 but spent most of this year in decline. 

It is important to note, once again, that investment in crypto assets remains unregulated and highly volatile. We recommend investing only the amount that you can afford to lose.

Below are the five most-purchased cryptocurrencies by BUX users.

  1. Bitcoin
  2. Ethereum
  3. Solana
  4. Cardano

*Period between January 1 and November 15, 2022, based on the purchase volume expressed in euros. The BUX cryptocurrency offer is not yet available to app users in France and Germany.

BUX Community highlights in 2022

BUX is nothing without its users, many of which gather on our community forum where they help each other out, ask questions, discuss investing topics and make suggestions to the BUX team. 

In the BUX Community we are happy to answer your questions. It’s a meeting place for investors of all levels: from beginners to the most experienced. But it’s also the way that we at BUX know what our investor community wants and needs. If you haven’t visited yet, check it out!

Below were some of the most popular topics of discussion in 2022.

That’s a wrap for this year! Remember, if you’re not a BUX client yet, you can open an account in a matter of minutes and start doing more with your money. And if you have questions about the world of investment, you can always consult our Knowledge Centre.

See you in 2023! Thank you for trusting BUX.

Team BUX

Trading in digital currencies involves risks. You can lose your investment

All views, opinions, and analyses in this article should not be read as personal investment advice and individual investors should make their own decisions or seek independent advice. This article has not been prepared in accordance with legal requirements designed to promote the independence of investment research and is considered a marketing communication.